The Power Triangle Strategy
1 lecture1 Case Study(150 min)
Brand Concepts
1 lecture1 to 4 case studies(150 to 300 min)
A Brief History of Marketing
1 lecture(75 min)
Strategy In Action
Predictive Marketing and AI
The Customer Experience
Influencers–The oldest job in the world
Storytelling In B2B Sales
1,5 days
Storytelling in the Digital World
2 complete days
On Marketing
Principles of Marketing
10 lectures10 Case Studies(25 hours)
On Sport Management
Sport Merchandidsing and Retail
8 lectures8 case studies(20 hours)
Integrated Sports Marketing Communications
