Integrated Sports Marketing Communications

Marketing of Sports operates in dynamic, fast-changing, global markets.

Environmental changes and Artificial Intelligence are just a few common trends that are transforming the world of Sports Marketing.

This course with an International version ( held at IIM Rohtak ) and a Portuguese version, seeks to establish a framework for students to have a complete view of the expansive field of sport, and understanding the foundations of Sports Marketing.

The Integrated Sports Marketing Communication program takes 8 to 12 sessions on its different configurations and covers Events Management, like The Formula 1 Constructor Championship, Wimbledon Tennis Tournament or the FIFA World Cup of 2018, Career Management like the one of Maria Sharapova or Fan Behavior Management.

Next edition: @IIM Rohtak Business School, New Deli, July 2022 until May 2023