Sport Merchandidsing and Retail

As a complement to the Integrated Sports Marketing Communication programme or as a stand-alone module, The Sports Merchandising and Retail programme addresses in detail the specificities of Merchandising in sport and the different forms of retail that substantially complement a sports club’s source of income.

With examples and real cases from Paris Saint Germain, Real Madrid FC or Decathlon, and several conferences on merchandising techniques and retail formats, the program with 8 or 12 sessions, in its different configurations is intended to provide sports managers with knowledge and techniques that allow them to manage a business other than sports and which are today a form of communication with the fans, a non-negligible source of revenue in sports management.

Next edition @IIM Rohtak Business School, October 2022 to January 2023