Storytelling In B2B Sales

Marketing and Sales teams usually work disconnected. If in a B2C context this is quite a problem, in a B2B context it is even more complex. How to make them work together?

The pandemic has also hit sales functions hard. It has created a new and stressful reality for salespeople who were used to face-to-face encounters, product demonstrations and relying on long-term relationships. Suddenly, the reliable model became inefficient. How to give sales teams new tools to be effective?

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Storytelling is a very powerful skill. Humans have used storytelling since the beginning of their presence on Earth to communicate and exchange information, pass on tribal knowledge, form communities, give meaning and motivate others to act.

Providing your sales force with storytelling skills are mandatory to make the teams work together, to conduct sales conversations engaging and capturing attention of your customers, building deep, trusting relationships with them.
They also demonstrate knowledge and expertise in solving customer problems.

That’s the purpose of this Short Program: to make marketing and sales teams to work together providing storytelling skills that will engage your customers with your business.