The Power Triangle Strategy

“Make new friends but keep the old. One is silver, the other gold.”

The secret of success for the most successful companies is keeping customers profitable, for as long as possible. Obviously growing, selling, and expanding is key, but you can’t build your house from the roof down. The foundation is to add value to the highest value customers, on a sustained basis.

In difficult times, the pressure of the short term seems to dominate the agenda. But no more so than before. Historically the greatest difficulty for executives has been to find the time to stop and think. To see beyond the day-to-day imperatives. And, more than that, to be consistent and make it happen. A crisis may be an opportunity, even if it is disguised, to clarify the path or tread new paths.

Essentially, to think strategically: This means to identify the critical challenges and finding the appropriate response, much more than reviewing plans.

Simply put, the Power Triangle Methodology allows companies to focus on consistency between a value proposition and the business Differential Variables (that inspires and makes a difference to their customers’ lives and stands out as distinctive from their competitors) a strong culture (that aligns their team to deliver the promise consistently) and their brand and customer experience, consistent across all channels and touchpoints building the brand Reputation.