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Introduce Our Products
Key Features
Explanation Each Feature For Detail
Hero
Explain Why Choose Us
The Plan of Growth
& Reputation
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Problem
Most brands could disappear that most people wouldn't care.
of brands could face that cruel fate, and that number has only been growing, according to studies of the yearly Meaningful Brand.
This is the result of poor strategy
Approach
Real life strategy
is an ongoing process of dealing with critical challenges and deciding what consequential actions to take. Some are long term and broad in scope. Some are more immediate blockages or sudden opportunities, encountered on the way forward.
Essency offers a Plan of Growth & Reputation that helps you focus on what makes you really remarkable – identifying critical challenges and actions to take -
by following 4 sequential phases.
Find your “Why” your Differential Variable
01
02
Match your “Why” with
“What you Say”
Match your “Why” and “What you Say” with “What you Do”
03
Action Plan
04
Phase I
Find your “Why”
your Differential Variable
is an ongoing process of dealing with critical challenges and deciding what consequential actions to take. Some are long term and broad in scope. Some are more immediate blockages or sudden opportunities, encountered on the way forward.
Essency offers a Plan of Growth & Reputation that helps you focus on what makes you really remarkable – identifying critical challenges and actions to take -
by following 4 sequential phases.
Phase II
Match your “Why”
with“What you Say”
After discovering your Differential Variable, we help you design your Value Proposition around it, and only around it – not letting other mess distract communication.
In other words: select "what you say". This generates the Customer’s "Expectations" and generates your source of Growth.
Phase III
Match your “Why”
and “What you Say” with “What you Do”
Customer "Experiences" are the result of "What you say you do" and ultimately "what you really do". Not intuitively, Customer Satisfaction increases when their Experience matches the Expectation they had, "not when exceeded".
There’s only one way to have no gaps between what you say and what you do: it is to do exactly what you say you do.
That's why we guide your Teams through this journey, helping them to know crystal clear what it takes to deliver the Differential Variable to your customers at any moment, strengthening your business Culture.
This generates and drives, and enhances your Reputation.
Phase IV
Action Plan
One of our favourite quotes is:
"The world without action would still be a good idea."
It’s author: Georges Doriot one of the INSEAD founders.
That’s the purpose of Phases I through III: to create the foundations for Phase IV or the Action Plan.
This action plan, based on the "why", focus on deliver the Differential variables of your business, by identifying the key challenges (...and the critical tasks needed to overcome them).
This process starts the virtuous cycle of Sales and Reputation Growth.
In our in depth research,Brand Reputation and Customer Satisfaction peaks are not when you exceed expectations, but when the experience fulfills expectations with no gaps. “What you say” generates an expectation, “what you do” generates an experience.
Customers will trust you more when there are no gaps between them.
"The world without action would still be a good idea."
It’s author: Georges Doriot one of the INSEAD founders.
That’s the purpose of Phases I through III: to create the foundations for Phase IV or the Action Plan.
This action plan, based on the "why", focus on deliver the Differential variables of your business, by identifying the key challenges (...and the critical tasks needed to overcome them).
This process starts the virtuous cycle of Sales and Reputation Growth.
In our in depth research,Brand Reputation and Customer Satisfaction peaks are not when you exceed expectations, but when the experience fulfills expectations with no gaps. “What you say” generates an expectation, “what you do” generates an experience.
Customers will trust you more when there are no gaps between them.
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What our Clients are saying
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At Alliance Healthcare we believe leadership is mandatory. To reach it and, above all, to maintain it is only possible through a culture that fosters the spirit of partnership. And true partnerships grow based on trust. Trust is what defines our relationship with Essency. We have jointly created a concept of a unique team that helps us to build the path that links Strategy to Execution.
Tiago Galvão
Ex-CEO, Alliance Healthcare
What our Clients are saying
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Having double-digit growth in the previous three years and being considered one of the best consultants to work in Portugal, it was imperative to understand how our added value and brand were perceived by our customers to design our future strategy. We found on Essency a partner that helped us to have it clarified and, moving forward, to design a plan together that allowed us to bridge the gap between what we wanted to be as a company, for our clients and our people, and whas was not yet clear acros the market.
MIGUEL TEIXEIRA
CEO, EVERIS - NTT DATA
What our Clients are saying
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They helped us turn high-leve brand strategy into specific elements of a new branded customer experience that could be delivered in complex operational situations. Their ability to draw on a broad range of perspectives from within and outside our sector helped us raise the bar on what to deliver and consider new ways to make it happen..
Peter Gowers
CEO, IHG
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Marketing Management Outsourcing
Manycompanies have undersized marketing functions, either due to a lack ofqualified human resources or a lack of budget.Essency offers premier marketing management outsourcing services, based on the Power Triangle Model, that boost the growth of your business.
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Customer Experience Design and Implementation
Customer Experience is of a fundamental part to all types of organizations. Moreover, it is a critical differentiator, in particular when differentiation becomes difficult on products and services. Essency identifies the behaviours that contribute to positive financial outcomes of your business, designs new and compelling Customer Experiences and helps to implement them.
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Get in Contact
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Rua Dr. Mario Charrua 19,
3 Esq., 1495-235, Algés
ask@support.essency.pt
+351 937 250 155