Essency Consulting
Business Strategy for
Growth & Reputation

Empowering Businesses for Long-Term Success

At Essency Consulting, we unlock strategic clarity for long-term growth through our proprietary Power Triangle methodology. By integrating Business Purpose, Value Proposition, Customer Experience, and Reputation, we help businesses create a solid foundation for sustainable success and market leadership.

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About us

Our purpose is to make light on your Strategy.
Our consulting process was designed to address each specific industry challenges and priorities.
We work closely with the executive teams, to identify your key business challenges and execute high-impact actions that generate the desired outcome.

01
Clarity over Jargon
We believe clarity beats confusing buzzwords. Setting clear goals is essential, but goals alone don’t constitute a strategy. Practicality matters—when big ideas aren’t grounded in real-world execution, teams quickly lose motivation.
02
Laser-Focused Priorities
Strong strategies concentrate on one or two core objectives. We identify the obstacles blocking those objectives and define concrete actions to overcome them. By focusing on critical levers of growth rather than spreading efforts too thin, we ensure genuine impact.
03
Know Why Customers Choose You
Your value to customers is the foundation of any effective strategy. Without uncovering (or co-creating) that core reason, it’s impossible to differentiate your offering. We help you pinpoint what motivates your audience, so every strategic decision resonates with the true customer perspective.
04
Align Experiences with Expectations
When your customer experience (CX) consistently delivers on the core reason people choose you, your long-term reputation grows stronger. We ensure every touchpoint aligns with customer expectations, creating loyalty that fuels sustainable success.
Our Approach:
The Power Triangle Methodology™
The Power Triangle Methodology integrates the four core elements of Strategy—Business Purpose, Value Proposition, Customer Experience, and Reputation—to create measurable outcomes. This holistic approach pinpoints gaps, aligns goals, and ignites sustainable business growth and reputation.
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Essency Services for Navigating
Complex Business Strategic Challenges

The Power Triangle Methodology simplifies complex problems by focusing on the key business challenges This approach enables businesses to align their vision, communication, and execution, fostering growth and enhancing reputation. Our services are grounded in these core Methodology principles.
Service
Plan of Growth & Reputation
Businesswoman looking up at modern skyscrapers in a financial district, representing corporate growth and ambition.
The Power Triangle Methodology provides a clear Plan of Business Growth and Brand Reputation, with focus on your critical strategic challenges and listing the tasks to successful implementations.
Service
Marketing Management Outsourcing
Close-up of professionals analyzing financial charts and graphs during a business meeting, symbolizing strategic planning
Lacking a full-scale marketing team? We provide comprehensive outsourcing, leveraging our Power Triangle Model to fuel growth.
Service
CX Design & Implementation
Two business professionals walking and discussing work outdoors in an urban setting, representing collaboration and networking.
Lacking a Customer Experience Strategy in your company? We design and implement with you memorable experiences for measurable growth.
Service
Training Sales Teams with B2B Storytelling
Close-up of two people joining puzzle pieces together, symbolizing teamwork, problem-solving, and strategic alignment
Equip your Marketing and Sales teams with Storytelling B2B skills to build lasting trust, collaborate effectively and engage customers.

We are dedicated to align the organization’s business purpose with its value proposition, its culture and reputation, to drive long term growth.

Why us?

Our team is comprised by seasoned Business Managers who also happen to teach at high-level world-class Business Schools around the world.
Combining long and varied personal professional and academic background with contact with multiple problems analysed at business schools by senior participants, the knowledge of multiple industries and multiple experiences becomes very well-founded and structured.

Doing it with you

Our clients know more about their business than anyone else. We empower your business by channelling this knowledge into good strategic practices that we master.

Empowering Clients

By combining the skills of managers with those of teachers, we leave the skills installed in your people by teaching them how to do things for long after we've gone

We succeed
with teamwork.

Success Stories
# 1

Business Network

we network with the major companies at Portugal to identify best Strategy practices
25

Industries Landscape

We discuss strategy of more than 25 different industries and businesses per year
+250

Marketing Cases  

More than 250 Marketing Cases assessed by year with our Customers and Business Schools Participants
+2500

Acumulated Hours of Strategy Expertise and Practice

More than 2500 accumulated hours of senior Practice by every Essency Consultant

Our commandments are focused on partnering with you, as if it was our own business

01
Chart Your Destination
“There are no good winds for those who don’t know where they want to go.”
Seneca
‍
Knowing where to go and how to get there is essential. Strategy provides both—find yours!
02
Take Action Strategically
“The world without action would still be a good idea.”
Georges Doriot, INSEAD founder
‍
Remember, action follows strategy, not the other way around! But act—don’t stand still!
03
Embrace Purpose
“Brands with Purpose Grow, Companies with Purpose Last, People with purpose thrive.”
‍Alan Jope, CEO of Unilever

Find your Business Purpose and follow it passionately—purpose is the beating heart of sustainable growth.
04
Act with Integrity
“Do unto others as you would have them do unto you.”
Golden Rule
‍
Always do the right thing, even (particularly!) when it’s the hardest one.
Blog

Insights

Explore our latest insights and expert advice.

Insight

The Alpha Generation

The Alpha generation acts as powerful prescribers, and the financiers of their choices are their parents. They are an exceptionally informed generation and in most cases much more savvy on social media and online shopping than their parents. They are also much more impervious to traditional marketing techniques. Never, as in this generation, has more trust been placed in the opinions of users than in the promises of manufacturers. How do we reach and captivate this generation?
Group of teenagers using smartphones, representing Generation Alpha's digital behavior and influence on consumer choices.
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Insight

Talks with Nirmalya Kumar

Our Managing Partner had a relaxed online conversation with Nirmalya Kumar during Covid 19 lockdown. Nirmalya was three times included in Thinkers 50, before being inducted into their Hall of Fame in 2017 for his lifetime contributions to management thought leadership.
Nirmalya Kumar in a suit, smiling in a conference setting, representing thought leadership and business expertise.
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Insight

Talks with Alex Osterwalder

An online conversation with Alex Osterwalder, author of the Business Model Canvas, one of the world’s most influential innovation experts, a leading author, whose work has changed the way established companies do business and how new ventures get started.
Alex Osterwalder sitting in front of business model diagrams, representing innovation, strategy, and entrepreneurship.
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Project success.
Every time.

Success Stories
Our Clients Stories of Success
See what our clients are saying about their transformative experience with Essency.
Tiago Galvão
Ex-CEO, Alliance Healthcare
At Alliance Healthcare we believe leadership is mandatory. To reach it and, above all, to maintain it is only possible through a culture that fosters the spirit of partnership. And true partnerships grow based on trust. Trust is what defines our relationship with Essency. We have jointly created a concept of a unique team that helps us to build the path that links Strategy to Execution.
Our Clients Stories of Success
See what our clients are saying about their transformative experience with Essency.
MIGUEL TEIXEIRA
CEO, EVERIS - NTT DATA
Having double-digit growth in the previous three years and being considered one of the best consultants to work in Portugal, it was imperative to understand how our added value and brand were perceived by our customers to design our future strategy. We found on Essency a partner that helped us to have it clarified and, moving forward, to design a plan together that allowed us to bridge the gap between what we wanted to be as a company, for our clients and our people, and whas was not yet clear acros the market.
Our Clients Stories of Success
See what our clients are saying about their transformative experience with Essency.
Peter Gowers
CEO, IHG
They helped us turn high-leve brand strategy into specific elements of a new branded customer experience that could be delivered in complex operational situations. Their ability to draw on a broad range of perspectives from within and outside our sector helped us raise the bar on what to deliver and consider new ways to make it happen..
FAQ

Quick Answers to Common Questions

What industries does Essency Consulting specialize in?

We work across multiple industries, including finance, healthcare, technology, retail, and professional services. Our expertise in strategic consulting, branding, and customer experience allows us to tailor solutions to various business landscapes.

How long does a typical collaboration with Essency takes?

The Power Triangle Methodology is our proprietary approach that integrates four core business elements:
‍
• Business Purpose – Aligning strategy with long-term goals.
• Value Proposition – Strengthening market differentiation.
• Customer Experience – Enhancing engagement and loyalty.
• Reputation – Building credibility and trust.

This methodology ensures businesses develop clear, scalable strategies that drive sustainable growth.

How does Essency Consulting help with business growth?

We provide a structured approach to business development, combining market research, strategic planning, brand positioning, and customer experience design. Our goal is to align your vision with execution, ensuring measurable results.

Does Essency offer marketing management outsourcing?

Yes! We provide Marketing Management Outsourcing for businesses that require strategic marketing support but lack an in-house team. We oversee campaign execution, brand messaging, and performance tracking to optimize results.

What are the benefits of investing in Customer Experience (CX) strategies?

An optimized Customer Experience (CX) leads to:
• Higher customer satisfaction
• Increased loyalty and retention
• Stronger brand advocacy
• More efficient sales cycles

We help businesses design and implement CX strategies that enhance every stage of the customer journey.

Can Essency help with training sales teams?

Absolutely. We provide Sales & B2B Storytelling Training, helping teams refine their messaging, build meaningful client relationships, and leverage storytelling for stronger engagement and conversions.