Insights

Despite digital platform growth, outdoor advertising remains resilient and expected to grow. Its size and visibility make it hard to ignore, and social media sharing amplifies its reach. Is there a second life to Outdoor advertising merging it with social media ?

The Alpha generation acts as powerful prescribers, and the financiers of their choices are their parents. They are an exceptionally informed generation and in most cases much more savvy on social media and online shopping than their parents. They are also much more impervious to traditional marketing techniques. Never, as in this generation, has more trust been placed in the opinions of users than in the promises of manufacturers. How do we reach and captivate this generation?

Our Managing Partner had a relaxed online conversation with Nirmalya Kumar during Covid 19 lockdown. Nirmalya was three times included in Thinkers 50, before being inducted into their Hall of Fame in 2017 for his lifetime contributions to management thought leadership.

An online conversation with Alex Osterwalder, author of the Business Model Canvas, one of the world’s most influential innovation experts, a leading author, whose work has changed the way established companies do business and how new ventures get started.

In many of the thousand contacts we have to make to resolve inefficiencies in organizations , people spend more than 25 minutes listening to a recording that said: your call is important to us. How can it be important if you're kept waiting for 25 minutes?

Japan has shifted from electronics to manga and anime since the 1980s, leading to a decline in Japanese brands. Despite conservatism and hierarchy hindering innovation, start-ups and a Westernized younger generation offer hope for future economic growth?

AI companions like Replika raise concerns about their impact on mental health and data manipulation by tech giants. They could replace social networks and influencers, leading to the demise of traditional social media. Robots and virtual beings will belong to families at the future?

Selina’s success shows traditional marketing principles, like understanding customer needs, remain relevant despite digital transformation. Is it time to consider that digital is being challenged by tradition ?

Marketing, often underestimated, shapes consumer choices. Despite its negative reputation, it’s a powerful tool that influences decisions, as seen in the biblical story. Are there lessons we can take for today?