How to Assess Your Differentiation

For over 70 years, managers have assumed that differentiation is a competitive advantage and try to differentiate their products as much as possible.Competitive Advantages are always positive for any business but differentiated products are only positive for customers if they perceive this difference as useful and positive to them. The Competitive Advantages that are perceived as positive by customers are called Differential Variables.This is a tool for identifying and evaluating the Differential Variables.