Master Classes
and Training

As a seasoned Professor of Strategy and Marketing and C-Level Executive, Ramiro Martins, is regularly invited as a Guest Speaker at Company events
He also is a regular Invited Professor at several Business Schools worldwide.
Essency also provides Training on several management Topics.

Ramiro Martins giving a strategy lecture, standing in front of a blackboard with business diagrams.
FAQ

Quick Answers to Common Questions

What industries does Essency Consulting specialize in?

We work across multiple industries, including finance, healthcare, technology, retail, and professional services. Our expertise in strategic consulting, branding, and customer experience allows us to tailor solutions to various business landscapes.

How long does a typical collaboration with Essency takes?

The Power Triangle Methodology is our proprietary approach that integrates four core business elements:

• Business Purpose – Aligning strategy with long-term goals.
• Value Proposition – Strengthening market differentiation.
• Customer Experience – Enhancing engagement and loyalty.
• Reputation – Building credibility and trust.

This methodology ensures businesses develop clear, scalable strategies that drive sustainable growth.

How does Essency Consulting help with business growth?

We provide a structured approach to business development, combining market research, strategic planning, brand positioning, and customer experience design. Our goal is to align your vision with execution, ensuring measurable results.

Does Essency offer marketing management outsourcing?

Yes! We provide Marketing Management Outsourcing for businesses that require strategic marketing support but lack an in-house team. We oversee campaign execution, brand messaging, and performance tracking to optimize results.

What are the benefits of investing in Customer Experience (CX) strategies?

An optimized Customer Experience (CX) leads to:
• Higher customer satisfaction
• Increased loyalty and retention
• Stronger brand advocacy
• More efficient sales cycles

We help businesses design and implement CX strategies that enhance every stage of the customer journey.

Can Essency help with training sales teams?

Absolutely. We provide Sales & B2B Storytelling Training, helping teams refine their messaging, build meaningful client relationships, and leverage storytelling for stronger engagement and conversions.