This Storytelling in a Digital World Master Class prepares participants to achieve maximum impact of a Brand in a digital world. Case Studies from world-class companies like Burberry’s or Harry’s and filmmakers like Steven Spielberg or writers like Stieg Larsson are discussed to help design a Brand Story in a Digital World.

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Master Class Duration : 150 min

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Training Duration : 400 min

In this Master Class the entire process of generating customer satisfaction is analyzed based on their end-to-end experience: from the moment of generating expectations to the memory that remains after their consumption, through purchase and enjoyment, all configuring the experience by the customer perspective.

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The impact and practices of Influencers in companies and organizations are addressed in this Master Class, illustrated with numerous real cases.

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Master Class Duration : 75 min

This Master Class aims to present in a condensed way the ancient history of Commerce and Marketing through the ages, explaining most of the historical events fundamentally shaped by the pursuit of Power and Wealth of the humankind.

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Master Class Duration: 75 min

What the Strategy in Action framework allows is to identify the fundamental actions to show the differential variables or the unique value proposition to customers who value it and avoid showing those who do not.

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Master Class Duration: 75 min

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Training Duration : 240 min

The Power Triangle Methodology helps companies focus on consistency between their value proposition, culture, brand, and customer experience. This consistency leads to increased sales and reputation, especially in challenging times.

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Master Class Duration: 75 min

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Training Duration : 240 min

In this Master Class, the existing architecture between Brand Image, Brand Identity and Brand Personality, is dissected to understand how they can be managed to maximize the value of the brand.

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Master Class Duration: 75 min

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Training Duration : 240 min

This Storytelling in a Digital World Master Class prepares participants to achieve maximum impact of a Brand in a digital world. Case Studies from world-class companies like Burberry’s or Harry’s and filmmakers like Steven Spielberg or writers like Stieg Larsson are discussed to help design a Brand Story in a Digital World.

‍

Master Class Duration : 150 min

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Training Duration : 400 min