In difficult times, the pressure of the short term seems to dominate the agenda. But no more so than before. Historically, the greatest difficulty for executives has been to find the time to stop and think. To see beyond the day-to-day imperatives. And, more than that, to be consistent and make it happen. A crisis may be an opportunity, even if it is disguised, to clarify the path or tread new paths.

Essentially, to thinks strategically: This means to identify the critical challenges and finding the appropriate actions, much more than reviewing plans.

Simply put, the Power Triangle Methodology allows companies to focus on consistency between a value proposition and the business Differential Variables (that inspires and makes a difference to their customers' lives and stands out as distinctive from their competitors) a strong culture (that aligns their team to deliver the promise consistently) and their brand and customer experience, consistent across all channels and touch points building the brand Reputation.

In this Master Class the Power Triangle methodology is explained in detail, with numerous practical examples where consistency between what the company says, and what the company does, leads to increased sales and increased reputation.

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