Outsource marketing can benefit small to midsized businesses, but its success depends on your needs and readiness.
Good Fit for Strategic Marketing: If you need a clear strategy, unbiased advice, and can integrate an external agency as part of your team with a realistic budget.
Good Fit for Tactical Marketing: If you trust external experts, provide clear feedback, meet deadlines, and plan ahead.
Poor Fit: If you avoid outsourcing entirely, struggle with decision-making, micromanage, miss payments, or have disorganized planning.
Evaluate your needs and expectations to ensure a successful partnership with an agency.