How to

Assess your Strategy

According to the Power Triangle Methodology

Introduction

The Power Triangle Methodology framework distills intricate business strategies into four fundamental components: Business Purpose, Value Proposition, Customer Experience, and Reputation.  

The Power Triangle Methodology involves answering three questions about its three main elements:

  • Business Purpose = Why you?
  • Value Proposition = What do you say?
  • Customer Experience = What do you do?

Each of these questions needs to be addressed through additional questions for an accurate assessment.

This assessment provides a tool for measuring your performance on the first three core elements of The Power Triangle Methodology and consist of four steps..

Ten statements are included in steps 1 and 3. For each statement, select a number between 1 and 5, where 1 indicates "low agreement" and 5 indicates "high agreement."

Sum the values to obtain your total score for each step, with a maximum possible score of 50.

Please review the analysis for steps 1, 2, and 3. Add the scores of the 3 steps. Then, find the difference between the levels of steps 2 and 3. 

Review the final analysis to understand your company's status and identify areas needing attention.

Our Clients Stories of Success
See what our clients are saying about their transformative experience with Essency.
Tiago Galvão
Ex-CEO, Alliance Healthcare
At Alliance Healthcare we believe leadership is mandatory. To reach it and, above all, to maintain it is only possible through a culture that fosters the spirit of partnership. And true partnerships grow based on trust. Trust is what defines our relationship with Essency. We have jointly created a concept of a unique team that helps us to build the path that links Strategy to Execution.
Our Clients Stories of Success
See what our clients are saying about their transformative experience with Essency.
MIGUEL TEIXEIRA
CEO, EVERIS - NTT DATA
Having double-digit growth in the previous three years and being considered one of the best consultants to work in Portugal, it was imperative to understand how our added value and brand were perceived by our customers to design our future strategy. We found on Essency a partner that helped us to have it clarified and, moving forward, to design a plan together that allowed us to bridge the gap between what we wanted to be as a company, for our clients and our people, and whas was not yet clear acros the market.
Our Clients Stories of Success
See what our clients are saying about their transformative experience with Essency.
Peter Gowers
CEO, IHG
They helped us turn high-leve brand strategy into specific elements of a new branded customer experience that could be delivered in complex operational situations. Their ability to draw on a broad range of perspectives from within and outside our sector helped us raise the bar on what to deliver and consider new ways to make it happen..

Explore other Strategic Services for Navigating Complex Business Challenges

The Power Triangle Methodology simplifies complex problems by focusing on the key business challenges This approach enables businesses to align their vision, communication, and execution, fostering growth and enhancing reputation. Our services are grounded in these core Methodology principles.
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The Power Triangle Methodology provides a clear Plan of Business Growth and Brand Reputation, with focus on your critical strategic challenges and listing the tasks to successful implementations.
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Marketing Management Outsourcing
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CX Design & Implementation
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Lacking a Customer Experience Strategy in your company? We design and implement with you memorable experiences for measurable growth.
FAQ

Quick Answers to Common Questions

What industries does Essency Consulting specialize in?

We work across multiple industries, including finance, healthcare, technology, retail, and professional services. Our expertise in strategic consulting, branding, and customer experience allows us to tailor solutions to various business landscapes.

How long does a typical collaboration with Essency takes?

The Power Triangle Methodology is our proprietary approach that integrates four core business elements:
‍
• Business Purpose – Aligning strategy with long-term goals.
• Value Proposition – Strengthening market differentiation.
• Customer Experience – Enhancing engagement and loyalty.
• Reputation – Building credibility and trust.

This methodology ensures businesses develop clear, scalable strategies that drive sustainable growth.

How does Essency Consulting help with business growth?

We provide a structured approach to business development, combining market research, strategic planning, brand positioning, and customer experience design. Our goal is to align your vision with execution, ensuring measurable results.

Does Essency offer marketing management outsourcing?

Yes! We provide Marketing Management Outsourcing for businesses that require strategic marketing support but lack an in-house team. We oversee campaign execution, brand messaging, and performance tracking to optimize results.

What are the benefits of investing in Customer Experience (CX) strategies?

An optimized Customer Experience (CX) leads to:
• Higher customer satisfaction
• Increased loyalty and retention
• Stronger brand advocacy
• More efficient sales cycles

We help businesses design and implement CX strategies that enhance every stage of the customer journey.

Can Essency help with training sales teams?

Absolutely. We provide Sales & B2B Storytelling Training, helping teams refine their messaging, build meaningful client relationships, and leverage storytelling for stronger engagement and conversions.