Books

Books are always good source of inspiration.
We list here some of those that influenced The Power Triangle Methodology

Business professionals working together, reviewing documents and resources during a meeting, representing collaboration and planning.
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Marketing
Strategy
Books

"Big Picture Strategy " By Marta Dapena Baron

An update to the amazing " Marketing Management - The Big Picture ", one of the best books on Marketing Strategy
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Book cover of "On Purpose" by Shaun Smith and Andy Milligan, focusing on brand purpose and customer experience.
Books

“On Purpose” by Shaun Smith and Andy Milligan

A book about brand purpose and customer experience. The book, which includes self-assessment tools, is a blend of theory and practical advice for leaders.
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Book cover of "The Art of War" by Sun Zu, representing timeless strategic thinking and leadership lessons.
Books

“The Art of War” by Sun Zu

Timeless classic, its relevance undiminished by age, despite controversies surrounding its authorship and translations. James Trapp’s illustrated version enhances the text with historical battle examples, highlighting its enduring strategic insights.
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Book cover of "Strategy and the Business Landscape" by Pankaj Ghemawat, emphasizing strategic analysis and business decisions.
Books

“Strategy and the Business Landscape” by Pankaj Gemawat

Concise and rigorous strategy manual. The book, used in Harvard Business School’s MBA course since the 1980s, covers topics like value proposition, competitive advantage, and long-term performance.
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Book cover of "Killing Marketing" by Joe Pulizzi & Robert Rose, representing innovative marketing and business strategies.
Books

“Killing Marketing” by Joe Pulizzi & Robert Rose

Challenges traditional marketing concepts, advocating for a broader view that includes all company actions impacting customer value. The authors propose transforming marketing departments into profit centers by adopting a media business model, exemplified by companies like Red Bull and Arrow Electronics. The book offers valuable insights into content communication methodologies.
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Book cover of "They Ask, You Answer" by Marcus Sheridan, emphasizing trust-building content marketing strategies.
Books

“They Ask, You Answer” by Marcus Sheridan

Marcus Sheridan’s book emphasizes the importance of teaching clients business success. It details how to transform businesses online and offline by providing valuable information and establishing expertise.
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Book cover of "Strategy and Geopolitics" by Mike Rosenberg, exploring global challenges and business strategy.
Books

“Strategy and Geopolitics” by Mike Rosenberg

Portugal’s small and medium enterprises face global challenges due to its size and location. “Strategy and Geopolitics” by Mike Rosenberg, though focused on multinational companies, provides valuable insights into managing multicultural environments and geopolitical implications for business success in a complex world.
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FAQ

Quick Answers to Common Questions

What industries does Essency Consulting specialize in?

We work across multiple industries, including finance, healthcare, technology, retail, and professional services. Our expertise in strategic consulting, branding, and customer experience allows us to tailor solutions to various business landscapes.

How long does a typical collaboration with Essency takes?

The Power Triangle Methodology is our proprietary approach that integrates four core business elements:
‍
• Business Purpose – Aligning strategy with long-term goals.
• Value Proposition – Strengthening market differentiation.
• Customer Experience – Enhancing engagement and loyalty.
• Reputation – Building credibility and trust.

This methodology ensures businesses develop clear, scalable strategies that drive sustainable growth.

How does Essency Consulting help with business growth?

We provide a structured approach to business development, combining market research, strategic planning, brand positioning, and customer experience design. Our goal is to align your vision with execution, ensuring measurable results.

Does Essency offer marketing management outsourcing?

Yes! We provide Marketing Management Outsourcing for businesses that require strategic marketing support but lack an in-house team. We oversee campaign execution, brand messaging, and performance tracking to optimize results.

What are the benefits of investing in Customer Experience (CX) strategies?

An optimized Customer Experience (CX) leads to:
• Higher customer satisfaction
• Increased loyalty and retention
• Stronger brand advocacy
• More efficient sales cycles

We help businesses design and implement CX strategies that enhance every stage of the customer journey.

Can Essency help with training sales teams?

Absolutely. We provide Sales & B2B Storytelling Training, helping teams refine their messaging, build meaningful client relationships, and leverage storytelling for stronger engagement and conversions.