Portugal clearly has few large companies. The size of the country and its peripheral situation in Europe make it difficult to grow and take on a European dimension. There are still honourable exceptions, but this reality supports the opinion of those who argue that the Portuguese business fabric should rest on small and medium enterprises.

Regardless of this limitation, many companies have business relationships all over the world and have to deal with different markets, cultures or languages. In a globalised world, there are not many alternatives but to deal with this problem.

Although very much oriented towards multinational companies, “Strategy and Geopolitics” by Mike Rosenberg argues that managers in general are well-prepared in business management, but have a weak background in geopolitics and a weak sensitivity to manage in a multicultural environment.

Mike Rosenberg presents in the first part of his book a framework divided into 3 parts, namely Fixed, Semi-Fixed and Current Aspects. Within each of these aspects, he analyses various parameters.

In the second part of the book, he applies this same Framework to different regions of the globe, such as Europe, North and Latin America, China, South Asia, India, Africa and the Middle East.

Strategy and Geopolitics is an easy-to-read compendium of the historical, cultural and particularly circumstantial implications of each region of the globe, with implications on how to do business in these regions.

In a world where volatility, uncertainty, complexity and ambiguity are the backdrop, historical implications alone are not in danger of quickly becoming outdated, but despite this fact, reading Strategy and Geopolitics provides an excellent and up-to-date insight for both managers and general readers into the complexity of the world in which we live.