A lot of companies have CX measurements in place. The problem is that very few truly measure their CX: they simply evaluate isolated satisfaction situations, trying to get insights about a complex, multidimensional phenomenon. The new CXS and NXS truly evaluate the Customer Experience

For over 70 years, managers have assumed that differentiation is a competitiveadvantage and try to differentiate their products as much as possible.Competitive Advantages are always positive for any business but differentiated productsare only positive for customers if they perceive this difference as useful and positive forthem. The Competitive Advantages that are perceived as positive by customers are calledDifferential Variables.This is a tool for identifying and evaluating the Differential Variables.

Outsourcing marketing allows businesses to leverage expert knowledge, save costs, and focus on core operations. Agencies provide strategic oversight, access to advanced tools, and up-to-date marketing trends while delivering better results. Whether you’re a startup or a large corporation, outsourcing helps scale marketing efforts effectively and achieve business goals.

Outsource marketing can help small to midsized businesses with strategy or execution, but it’s only effective if the company is ready to collaborate and plan effectively. It’s not a fit for those who micromanage, miss deadlines, or lack clarity in decision-making.