Service
Training Sales Teams with B2B Storytelling
Transform your sales team into trusted advisors through the power of storytelling. Shift from pushing products to creating value-driven, emotional connections that inspire trust, build relationships, and drive buying decisions.
The XXI century has hit sales functions hard. It has created a new and stressful reality for salespeople.
Marketing and Sales teams usually work disconnected. How to make them work together?Also Salespeople were used to face-to-face encounters, product demonstrations and relying on long-term relationships. Suddenly, the reliable model became inefficient. How to give sales teams new tools to be effective?
Storytelling is a very powerful skill. Humans have used storytelling since the beginning of time to communicate, exchange information, and motivate others to act.
By mastering storytelling techniques, your sales force transitions from presenting and defending, to listening, reflecting, and co-creating a shared vision of value. This skill set not only facilitates better online and on-site conversations but also builds deeper, trust-based relationships, sparks curiosity, and demonstrates genuine expertise.

Your sales force must know how to use storytelling to:

Conduct sales conversations based on building trust
Build deep, trusting relationships with customers
based on true stories
Demonstrate knowledge and expertise in solving customer problems
Nurture customer ambassadors who will give you referrals
Result
Providing your Sales and Marketing teams with storytelling skills is mandatory to make them work together, to conduct sales conversations based on true stories , engaging and capturing attention of your Customers and Buyers, building deep, trusting relationships according to your needs or as a consequence of The Plan of Growth and Reputation. 
Essency teamed up with Story Seekers (Poland) to train your Sales and Marketing teams to work together and create such connections with your Customers.
Our Clients Stories of Success
See what our clients are saying about their transformative experience with Essency.
At Alliance Healthcare we believe leadership is mandatory. To reach it and, above all, to maintain it is only possible through a culture that fosters the spirit of partnership. And true partnerships grow based on trust. Trust is what defines our relationship with Essency. We have jointly created a concept of a unique team that helps us to build the path that links Strategy to Execution.
Tiago Galvão
Ex-CEO, Alliance Healthcare
Our Clients Stories of Success
See what our clients are saying about their transformative experience with Essency.
Having double-digit growth in the previous three years and being considered one of the best consultants to work in Portugal, it was imperative to understand how our added value and brand were perceived by our customers to design our future strategy. We found on Essency a partner that helped us to have it clarified and, moving forward, to design a plan together that allowed us to bridge the gap between what we wanted to be as a company, for our clients and our people, and whas was not yet clear acros the market.
MIGUEL TEIXEIRA
CEO, EVERIS - NTT DATA
Our Clients Stories of Success
See what our clients are saying about their transformative experience with Essency.
They helped us turn high-leve brand strategy into specific elements of a new branded customer experience that could be delivered in complex operational situations. Their ability to draw on a broad range of perspectives from within and outside our sector helped us raise the bar on what to deliver and consider new ways to make it happen..
Peter Gowers
CEO, IHG