About

About us

Are you ready to elevate your business to the next level? Our services are designed to streamline your operations, improve customer relationships, and boost your bottom line.

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Eurico Nobre
Founding Partner
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Bringing the customer into the boardroom has always been Eurico's passion.


During his 20+ years of experience, he has worked with brands such as Nestle, BP, Santander, Siemens, and VW.

An expert in CRM, Customer Experience and open innovation, specializing in differentiating brands across multiple channels, his career spans many industries including media, entertainment and marketing services. He has held several executive positions, including CEO of Ogilvy Group in Portugal, Chief Strategy Officer of GLD holding (financial services, retail, pharmaceutical and wine production) and partner at BIBA Venture Partners, an innovation boutique based in Barcelona.

He has a degree in Marketing, a master’s in management from Universidade Católica, a Strategic Marketing Program from Ross Business School, University of Michigan and an Executive MBA from AESE | IESE, where he is a lecturer and an award-winning case writer.

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Jorge Madeira
Senior Consultant
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An expert in Retailing, Advertising, Digital Communications and e-Commerce, Jorge is now a senior consultant at Essency.

As a seasoned executive, Jorge has been a Director of several companies in the Retailing business, Discount, Hiper &Supermarkets, food and non-food. More recently he was involved on setting-up a full online store for the Design and Furniture Business at International level. Jorge completed the PADE at AESE Business School.

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Magdalena Petryniak
Partnership
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Magdalena is a communication expert and an entrepreneur with 15 years of experience in creating, managing and facilitating development projects. She founded her first business – a PR Agency in 2007 and successfully implemented more than 30 PR and lobbying campaigns, including the oneenforcing a ban on smoking in public places in Poland.

Currently, she oversees Story Seekers Poland, a consulting and training company powered by Mike Bosworth Leadership™. Magdalena is a part of a global team of coaches and consultants who help managers and business owners in B2B industries communicate, influence and sell more effectively. For the last 8 years, she has conducted more than 150 training and development projects and workshops for organizations located in the USA, Singapore, UK, Germany, Czech Republic, Norway, Armenia and Poland.

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Ramiro Martins
Founder and Managing Partner
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An expert in Business Strategy and Implementation, Brands, Customer Experience design, Ramiro, is the founder of Essency - and, before that, of Smith+Co (Iberia).

As a seasoned executive, Ramiro has been the CEO of several companies in the Insurance, Healthcare, Retail and Publishing sectors during his 30+ year career. All of them eventually became market leaders.

As a Professor, he's been lecturing Strategic Marketing, CX, Branding and Marketing Forecasting methodologies at AESE Business School for over 20 years and at the Indian Institute of Management Rohtak. He is regularly invited to speak at Dubai Business Schools.

As a Citizen, among other things, Ramiro is a Steward for Inclusive Capitalism with the Vatican.

Tributes
Portrait or symbolic image representing José Santos, honoring his legacy as a brilliant academic, thinker, and teacher.
Tribute to José Santos

This is my tribute to Prof. José Santos, a brilliant person no matter in what perspective we think of him. He is brilliant as an academic and a thinker as he was as manager. As a teacher he is the best I ever had. Complex topics become crystal clear by his words. He has the talent to identify what is relevant on decision making and focus on what matters the most.

Symbolic image representing Belmiro de Azevedo, celebrating his achievements as a leading entrepreneur and manager at SONAE.
Tribute to Belmiro de Azevedo

This is a personal tribute to one of the greatest entrepreneurs and managers of the 20th century, Belmiro de Azevedo. I learned so much with him during the 10 years I worked for SONAE that I still feel in a debt of gratitude for the un-official Management Degree I took on SONAE. Belmiro defended that people should learn and study all through their lives and money and time was always on the table for everyone at SONAE intending to keep on learning

Symbolic image representing José Ramalho Fontes, paying tribute to his leadership and transformative role at AESE.
Tribute to José Ramalho Fontes

This is my tribute personal to the now retired President of AESE – It changed my life on many and different ways – all of them positive - and my walk of life would never be so satisfying as it has been if it wasn’t by this invitation.

Symbolic image representing Eugénio Viassa Monteiro, honoring his exceptional character and influence on those around him.
Tribute to Eugenio Viassa Monteiro

This is a tribute to Eugénio Viassa Monteiro. I believe that whoever reads it and knows Eugénio will not disagree about his exceptional character and his way of being in life and in the world, which will certainly mark many more than just me.

Symbolic image representing Jorge Magalhaes Correia, celebrating his empathy, leadership, and managerial excellence.
Tribute to Jorge Magalhaes Correia

This is a personal tribute to Jorge Magalhaes Correia - an amazing person, the most empathic leader I ever met, a Primus Inter Pares, and one of the best and competent managers of his generation.

Vladimir Malkov
Partnership
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A technology strategist and digital solutions expert specializing in AI process automation, web development, and scalable infrastructure. Vladimir graduated at the Ural State University of Economics, blending strategic business insights with hands-on technical knowledge. He completed the Executive Management and Leadership program at AESE Business School.

Vladimir founded Vast Agency, guiding organizations through complex digital transformations, streamlining workflows and elevating their digital presence. His expertise spans SaaS development and end-to-end innovation, integrating strategic technologies that unify processes and drive growth.

Vladimir’s solutions consistently deliver measurable results, adapt to shifting demands, and keep organizations one step ahead in today’s fast-paced digital arena.

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