Service

The Plan of Growth
& Reputation

According to the Power Triangle Methodology

Businesswoman standing in front of modern skyscrapers, symbolizing ambition, growth, and corporate success.
Problem
Blockbuster video store with a red overlay, symbolizing brand decline and business disruption.
75%
Most brands could disappear that customers wouldn't care!
Most brands could face this fate, and that number has only been growing, according to studies of the yearly Meaningful Brands study.
This is the result of poor strategy.
Real life Strategy is an ongoing process of identifying the critical challenges and deciding the respective actions to take. But without identifying these challenges, the general tendency is to have a diffuse strategy, confusing crucial challenges with short-term objectives and failing to take the right actions and decisions. Being able to focus on why customers care about your Brand is the Purpose of The Plan of Growth and Reputation according to The Power Triangle Methodology.‍
Approach
The Plan of Growth and Reputation according to
The Power Triangle Methodology
Essency helps you to develop the process of identify your main strategic challenges and respective implementation actions, around the reason why your brand, your products or your services are perceived by customers as the best alternative for their needs. This takes your business out of the 75% risk zone of irrelevance.
We call this process The Plan of Growth and Reputation.


This plan consists of 4 phases.
Phase I
Identify your "Why?"
or your Differential Variables
Who would cry for you if your company disappears?
and Why would they cry?

Your reason for existing has to do with knowing exactly the answer to these question or why customers prefer your products and not your competitors, and focus your strategy around it.
This is called, to identify your Differential Variables or finding your "Why?".

The Plan of Growth and Reputation begins by identifying why customers really prefer your products and who they are.
To identify your Differential Variables means, to determine your Business Purpose.
‍
You must make it very clear to your customers and to your teams.
Phase II
Define "What you say"
in other words
"What you promise to do?"
After your Differential Variables are identified, we help you design your Value Proposition around them and only around them– not letting usual mess distract and confuse your communication.

By other words: Define "what you say" or " What you promise to do".
This is the genesis of the Customer’s "Expectations" and creates your potential source of Growth.
​ Phase III
Design "What you do"
according to "What you say"
Customer "Experiences" are the result of "What you say" or the Expectations you create, and ultimately "what you really do". Not intuitively, Customer Satisfaction peaks when Customer Experience matches the expectation generated by the Value Proposition, "not when exceeded".

Exceeding expectations is always short term.
We help you design the Customer Experience according to your Differential Variables, for the long term.
We also guide and train your Teams through this journey, helping them to know crystal clear what it takes to deliver the Differential Variable to your customers at any moment.
Phase IV
What customers think and say about you
The source of your Reputation or "What Customers thing and say of you" has to do with delivering a Customer Experience that matches the Expectations generated by your Value Proposition, consistently, on the long term.  
If "you do" what "you say" according to your "why" Customers will trust you and your revenue and Reputation will peak.
And as a collateral you reinforce and make your company's Culture stronger.

Roll out
The Action Plan
‍

The purpose of Phases I through IV is to identify the guidelines and content of the Action Plan.

The Action Plan focus on the strategic challenges to deliver your Differential Variables to your customers, lists the critical tasks to embed the Value Proposition and design and deliver a compelling Customer Experience.
Your revenue and Reputation will peak.
‍
This is the virtuous cycle of the Plan of Growth and Reputation according to the Power Triangle Methodology.



Circular diagram illustrating the four phases of the Plan of Growth and Reputation methodology by Essency.
Our Clients Stories of Success
See what our clients are saying about their transformative experience with Essency.
Tiago Galvão
Ex-CEO, Alliance Healthcare
At Alliance Healthcare we believe leadership is mandatory. To reach it and, above all, to maintain it is only possible through a culture that fosters the spirit of partnership. And true partnerships grow based on trust. Trust is what defines our relationship with Essency. We have jointly created a concept of a unique team that helps us to build the path that links Strategy to Execution.
Our Clients Stories of Success
See what our clients are saying about their transformative experience with Essency.
MIGUEL TEIXEIRA
CEO, EVERIS - NTT DATA
Having double-digit growth in the previous three years and being considered one of the best consultants to work in Portugal, it was imperative to understand how our added value and brand were perceived by our customers to design our future strategy. We found on Essency a partner that helped us to have it clarified and, moving forward, to design a plan together that allowed us to bridge the gap between what we wanted to be as a company, for our clients and our people, and whas was not yet clear acros the market.
Our Clients Stories of Success
See what our clients are saying about their transformative experience with Essency.
Peter Gowers
CEO, IHG
They helped us turn high-leve brand strategy into specific elements of a new branded customer experience that could be delivered in complex operational situations. Their ability to draw on a broad range of perspectives from within and outside our sector helped us raise the bar on what to deliver and consider new ways to make it happen..

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At Essency, we simplify complex challenges using our proven proprietary Power Triangle Methodology. This approach enables businesses to align their vision, communication, and execution, fostering growth and enhancing reputation. Our services are grounded in these core Methodology principles.
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Plan of Growth and ReputationMarketing Management OutsourcingCX Design & ImplementationTraining Sales Teams with B2B Storytelling
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