Service
The Plan of Growth
& Reputation
Are you ready to elevate your business to the next level? Our services are designed to streamline your operations, improve customer relationships, and boost your bottom line.
Problem
75%
Most brands could disappear that most people wouldn't care!
Most brands could face this cruel fate, and that number has only been growing, according to studies of the yearly Meaningful Brands.
This is the result of poor strategy.
Real life Strategy is an ongoing process of identifying your critical challenges and deciding what consequential actions to take. But without identifying these challenges, the general tendency is to have a diffuse strategy, confusing crucial challenges with short-term objectives and failing to take the right actions and decisions. Being able to offer the unique reason why customers won't let the brand die ends up being subordinated.
‍

Approach
Based on The Power Triangle Methodology, Essency helps you to develop the process of identifying your real challenges - usually one or two are the important ones - and preparing the actions needed to achieve them, creating the reason why your brand, your products or your services are perceived by customers as the best alternative for their needs, not letting your company be at risk of being irrelevant and being in the group of 75% of companies that could disappear without customers caring.
We call this process The Plan of Growth and Reputation.


This plan consists of 4 phases.
Identify your “Why” or your Differential Variables
01
02
Match your “Why” with
“What you Say”
Match your “Why” and “What you Say” with “What you Do”
03
Action Plan
04
Phase I
Identify your "Why?"
or your Differential Variables
Who would cry for you if your company disapear and Why ?
Your reason for existing has to do with knowing exactly why customers  prefer your products and not your competitors and focus on it.
This is called, to identify your differential variables or finding your WHY?. 

The Growth and Reputation Plan begins by identifying why customers really prefer your products and who they are.
This is your main Strategic Challenge and to succeed you need to identify your WHY and list the tasks to defend it.
You must make it very clear to your customers and to your teams.
Phase II
Define "What you say"
according to your Why
After focusing on  your Differential Variables, we help you design your Value Proposition around them and only around them– not letting usual mess distract and confuse your communication .

By other words: Define "what you say".
This is the genesis of the Customer’s "Expectations" and creates your potencial source of Growth.
​ Phase III
Design "What you do"
according to "What you say"
Customer "Experiences" are the result of "What you say " and ultimately "what you really do". Not intuitively, Customer Satisfaction increases when their Experience matches the Expectation they had, "not when exceeded".

This is always short term.
We help you design the Experience according to your Differential Variables.
We also guide and train your Teams through this journey, helping them to know crystal clear what it takes to deliver the Differential Variable to your customers at any moment. This is the source of your Reputation or "what Customers thing of you".
As a colateral you rehinforce your company's Culture.


Phase IV
The Action Plan
One of our favourite quotes is:
‍
"The world without action would still be a good idea."
It’s author: Georges Doriot one of the INSEAD founders.

The purpose of Phases I through III is to create the foundations for Phase IV or the Action Plan.

It lists the key challenges to deliver your Diferential Variable and lists the critical tasks to make it happen.
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If "you do" what "you say" according to your "why" Customers will trust you more and your revenue and reputation will peak.
This is the virtuous cycle of the Plan of Growth and Reputation.

Our Clients Stories of Success
See what our clients are saying about their transformative experience with Essency.
At Alliance Healthcare we believe leadership is mandatory. To reach it and, above all, to maintain it is only possible through a culture that fosters the spirit of partnership. And true partnerships grow based on trust. Trust is what defines our relationship with Essency. We have jointly created a concept of a unique team that helps us to build the path that links Strategy to Execution.
Tiago Galvão
Ex-CEO, Alliance Healthcare
Our Clients Stories of Success
See what our clients are saying about their transformative experience with Essency.
Having double-digit growth in the previous three years and being considered one of the best consultants to work in Portugal, it was imperative to understand how our added value and brand were perceived by our customers to design our future strategy. We found on Essency a partner that helped us to have it clarified and, moving forward, to design a plan together that allowed us to bridge the gap between what we wanted to be as a company, for our clients and our people, and whas was not yet clear acros the market.
MIGUEL TEIXEIRA
CEO, EVERIS - NTT DATA
Our Clients Stories of Success
See what our clients are saying about their transformative experience with Essency.
They helped us turn high-leve brand strategy into specific elements of a new branded customer experience that could be delivered in complex operational situations. Their ability to draw on a broad range of perspectives from within and outside our sector helped us raise the bar on what to deliver and consider new ways to make it happen..
Peter Gowers
CEO, IHG

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