Of course, the best strategy has no value if it is not implemented.

As Georges Doriot, one of the founders of INSEAD, said: Without action, the world would still be a good idea.

The MasterClass Strategy in Action is designed to present a framework to transform strategy into a coherent action plan which selects the key actions and discards those actions unnecessary to strategy.

Many books and many frameworks defend methodologies and solutions of the type one size fits all, as if all businesses were equal and all management fashions were effective in all businesses.

What the Strategy in Action framework allows is to identify the fundamental actions to show the differential variables or the unique value proposition to customers who value it and avoid showing those who do not, avoiding unnecessary investments or using inappropriate techniques.

Using numerous real cases, the framework trains thinking in a very structured way, preparing participants to use it in their own business and therefore focus their actions on following their strategic goals.

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